AI-generated vs. human-generated imagery for emails — Stripo.electronic mail

Let’s image a situation for a second: you’ve got simply acquired two emails selling the identical product. One accommodates a hanging, vivid picture that appears to seamlessly mix with the model’s id, whereas the opposite shows an summary visible that feels barely… off. Now, what if I advised you one was crafted by a seasoned designer and the opposite was generated by cutting-edge AI? Intriguing, proper? This is not only a hypothetical scenario. We, at Stripo, determined to run this actual check to unveil the truths behind AI picture technology and human design inside the realm of electronic mail advertising and marketing.

Setting the stage

Our aims have been crystal clear from the get-go:

Discernibility: Would you, the recipient, be capable to pinpoint which picture was the work of AI and which bore the human contact?

Choice/efficiency: When it comes all the way down to it, which imagery attracts you in additional and exhibits greater efficiency? The precision of AI or the nuanced contact of a human artist?

Сost-effectiveness: Between time, assets, and the ultimate output, which technique stands tall as essentially the most environment friendly?

Ever felt the joys of a revelation? Properly, brace your self!

Showcasing our A/B check imagery

We’re visible creatures, aren’t we? An image speaks a thousand phrases, and in our A/B check, we had two tales unfolding aspect by aspect — one penned (or let’s assume, painted?) by human fingers, and the opposite sculpted by the algorithms of AI. On the left aspect shall be photographs made by the designer and on the best aspect shall be generated by the AI.

Electronic mail about interactive modules:

Outcomes:

Hum: 29.6% CR 

AI: 13% CR 

Electronic mail about instruments:

Outcomes:

Hum: 17.4% CR 

AI: 8.9% CR 

Electronic mail crash check with Vimeo:

Outcomes:

Hum: 28.6% CR 

AI: 23.9% CR 

Electronic mail advertising and marketing efficiency:

Outcomes:

Hum: 16.7% CR 

AI: 16.3% CR 

Pulling again the curtain

The outcomes? Fairly revealing, if we do say so ourselves:

For many of our electronic mail blocks adorned with AI-generated photographs, the outcomes have been, effectively, a tad underwhelming. The distinction in engagement was stark, generally plummeting by as much as 10%.

1. AI: 16.3% CR Hum: 16.7% CR
2. AI: 23.9% CR Hum: 28.6% CR
3. AI: 8.9% CR Hum 17.4% CR
4. AI: 13% CR Hum: 29.6% CR

Why such a stark distinction? Here is the catch: AI, whereas sensible, tends to lean in the direction of summary visuals. Typically, these photographs miss out on the intricate particulars that align with a selected subject or model. It’s akin to utilizing a generic inventory picture when a tailor-made {photograph} is required. The designer, however, begins with context, weaving visuals impressed by content material and guided by the model e book. Sadly, our present AI instruments haven’t mastered understanding model books or content material nuances to the identical diploma.

What about velocity, you ask? Apparently, AI churning out photographs from scratch took virtually the identical time a human designer did. Sure, feeding AI with pre-made templates did expedite the method, however there was a catch. Most of those AI-generated visuals required tweaks — adjusting shapes, eradicating backgrounds, and the like. 

In reflection: AI vs. Human design

Finish of the day, whereas AI is a technological marvel, there’s an simple attraction within the human contact. Not solely do outcomes from AI at the moment go away room for enchancment, however there’s additionally a sure ease and fluidity in collaborating with a dwell particular person. Ever tried explaining a nuanced emotion or a imprecise concept? It is considerably like describing your favourite colour to a pc; it’s simpler mentioned than carried out. Actual-time suggestions, the flexibility to pivot on the fly, and on the spot communication make human collaboration invaluable.

To place it metaphorically, if electronic mail advertising and marketing have been a grand orchestra, AI may be the shiny new instrument with boundless potential. However for now, it appears the seasoned violin — our trusty designer — nonetheless performs the lead.

Wrapping up

In conclusion, whereas the world of AI continues to evolve and present promise, there’s nonetheless an irreplaceable heat, understanding, and finesse that human designers carry to the desk, particularly within the intricate dance of electronic mail advertising and marketing. So, the subsequent time you see an electronic mail picture that really resonates, take a second to understand the artwork and science behind it. Who is aware of, it would simply be the work of a proficient human hand.